An animated row in on which state could lay claim to the iconic roshogolla is still fresh in my mind. While Kolkata's KC Das declared to have discovered these syrupy balls of goodness, Odisha was firm in its stance that the sweetmeat had been part of ritual offerings at Puri's Jagannath Temple for centuries. The geographical indication or "GI Tag" was the keyword of the hour an intellectual property right safeguarding creation and sale of reputed products birthed from a region's distinct geography and cultural heritage. While many headlines declared Bengal's triumph, the reality was that roshogolla is a ubiquitous entity. West Bengal had won the certification for "Banglar Rosogolla" - notice the prefix, which Odisha had never contested.