Stressed Out? Try Voodoo

Admit it. That pest of a colleague, who's the darnedest town-crier this side of BBC World Service; the team-mate who steals your thunder every time, by hook or crook; that upstart subordinate—how often have you harboured a secret desire to accost them, one by one, down a dark alley and beat them to a pulp on a full moon Saturday night? Chances are that all of us have felt enough burning hate for colleagues to want to lick 'em all, at least once.

Now, don't be afraid. As they say, just do it. Feel free. Indulge yourself. But, how? This can't be serious? Sure, for all those stressed-out office creatures, help is at hand. Of course, no one wants you to actually carry out your dark fantasies. Just act them out, on a surrogate scale.

Your comrade-in-arms is a Delhi-based company called Learning Curve that's introducing a popular western concept in offices here. The theory: aggro born of blinding anger is a normal emotion that, when kept pent-up, can lead to sub-standard performance, inter-personal conflicts and an overstressed workplace. Such an environment, they argue, lowers productivity, quality and profits.

Now, lo and behold, there's a whole range of products that help you revitalise the office environment. No psychopathy, no sadism. Just simple hate objects, executive toys, that "let the evil in you emerge"—voodoo dolls, desk dartboards, stress balls, mould plastiques, hate diaries and punch bags. The genteel things you can do with them: poison someone, hang a man, put pins into his body and lots more.

In the West, executive toys are a popular stress-reducing technique. "By lending themselves to a hitting action, these toys help release stress or by variation of light and colour help create an atmosphere that nurtures creativity and originality," says Gundeep Singh, managing director of Learning Curve. And how?

Take voodoo dolls. And take a situation. You've slogged eight days a week working on an innovative capital restructuring deal that could be the envy of any financial wizard. And at the presentation, your boss steals the show from right under your nose, preening before an impressed foreign collaborator. Want to throttle his neck? No problem. Write his name clearly on the back of the voodoo doll. Now hang him. Use strings to achieve the desired result. Or poison him slowly, using red pins. Black pins are for instant death, if desired. If you think excruciating pain would serve him better, try grey and insert half the pin inside. You can even paralyse him with violet pins. Leave the pins for at least 10 minutes for maximum effect. "If complete elimination of the subject is required, please leave the pins overnight," says the instruction manual.

Besides voodoo dolls, Learning Curve aims to launch two other products in the first phase—stress balls and desk dart-boards. The stress ball is compressed and released at a regular pace while the individual works on a breathing pattern—the 'squeeze' is the release point of stress and revert the ball to original size to get to the point of relaxation. The desk dartboards are pocket-size things you can throw darts at sitting on your chair.

Learning Curve is negotiating with a soft-drink multinational for a marketing alliance. It's also tapping the direct marketing route. "We're not looking at the retail market. We want exclusivity," says Singh. In keeping with the positioning, the voodoo doll will sell for Rs 275, the desk dartboard for Rs 350 and the stress ball for Rs 150.

In the second phase, the company plans to launch Mood Lit Smileys—which when kept in constant view cause maximum diffusion of light to create a positive feeling. It also plans to introduce hate diaries wherein a person finds encouragement to write down systematically as many bad points as possible about the hated person and small punch bags and mold plastiques of 'boss', 'friend', 'wife' or 'husband'. Calling executives: you have nothing to lose but that boring veneer of corporate sophistication.?