My Respect For 'Chuddy' Grows Each Valentine’s Day

In 2009, self-styled moral custodians of Sri Ram Sena attacked women and men at a bar in Mangalore. In the weeks that followed, pink 'chuddies' by protesting women poured over its leader, Pramod Muthalik.

Sudhirendar Sharma

Updated on: 14 February 2022 1:38 pm

Of love and pink 'chuddies'

(Love is our deepest value: Love is freedom, love is salvation. If love tears us apart, it also keeps us alive. No matter what, love finds a way, almost always. Going against the grimy grain of contemporary political discourse, we have declared 2022 to be the year of love: for us, talking about love in a time of hatred is a revolutionary act. Outlook's first issue of the year revisited The Beatles’ words of wisdom: “All We Need Is Love.” It didn't stop there: we will publish love stories all year long. The next full moon, which falls on February 16, is all set to put under the spotlight our passions, our romantic quests. On Valentine’s Day, we feature a curated selection of love stories that will tug at your heartstrings.)

For me, Valentine’s Day means chuddy gaining prominence, and that too pink-coloured chuddies. It takes me back to that day over a decade ago when unsuspecting women and men drinking at a bar in Mangalore were at the receiving end of unprovoked violence at the hands of the self-styled moral custodians of an entity called Sri Ram Sena, who had unilaterally held the poor group responsible for violating Indian values. During the weeks that followed the outrageous incident, its leader Pramod Muthalik had something altogether different to confront. Hundreds of pink chuddies (underwear) had literally poured on him from across the country by protesting women. Bravo!

As I recall this highly publicized incident of 2009, I still wonder what might have the controversial recipient done with those colourful pieces of underclothing? Not much is known though about how innumerable pieces of lingerie were finally managed and done with. Were these consigned to the neighbourhood garbage dump or disposed of at a throwaway price with the local merchandiser? Burning the stockpile publicly would have meant adding fuel to the public ire. For once, nondescript chuddies had come out in the open to attain a cult status, a new tool for peaceful protest. ?

Return of the pink panties | Image credit: Shutterstock

Thanks to the novel form of protest initiated by a courageous bunch of women — ?Nisha Susan, Mihira Sood, Jasmeen Patheja and Isha Manchanda — ?the otherwise hidden piece of personal wardrobe was finally out in the public as a potent tool to garner public attention for a cause. A couple of years before the incident, Prince Charles had toasted the entry of the word chuddy into the English lexicon during a public dinner at the Windsor Castle in 2007. However, it took some twelve years before the poor chuddy passed several linguistic tests to find a place in the dictionary.

Acknowledging that not one but several of these had virtually deluged the moral custodians from raising their heads again, chuddy had ceremoniously entered the Oxford dictionary in 2017, along with other 650 new words at that time. The popular catchphrase “kiss my chuddies” by actor-comedian Sanjeev Bhaskar in his BBC sitcom ‘Goodness Gracious Me’ had come handy in letting the underpants slip through to make the final cut to enter the dictionary. It is now official, one can ask for chuddy without any hesitation during the next visit to the neighbourhood store.

The evolution of chuddy from a piece of private garment to a tool for public protest is undoubtedly inspiring. That a piece of personal wardrobe can spur a movement for equal rights for women has its place in history. It had once topped the feminine protests. The women who had triggered the ‘burn the bra’ movement of the 1960s in the US had done so as a symbol that showed independence from men at that time. Since many women thought that it meant freedom to be natural and not pushed up, the ubiquitous piece of underclothing was consigned to freedom trash cans. ?

The chuddy seems to have arrived on the global scene. It has gained recognition that was long due to it. Come to think of it, chuddies are what underpants are not. It is a symbol of freedom. History is all about symbols, and the symbolic chuddies must be taken as a serious critique of the way women continue to get treated in a man’s world. That ‘history is but a fable agreed upon’ must help the evolving story of chuddies, told and retold. Telling stories is what we humans are good at, and nothing better than telling the story of pink chuddies should mark this day today, and in the future.?