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Business Spotlight

Katrina Kaif Joins Swiss Watchmaker Rado as Brand Ambassador

With Rado and Katrina Kaif in unison, the future of style, innovation, and sophistication in the world of luxury watches looks brighter than ever.

Katrina Kaif
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Rado, the iconic Swiss watchmaker renowned for its innovation in materials to create timeless designs, is delighted to announce Bollywood superstar Katrina Kaif as its Global Brand Ambassador. This exciting partnership reinforces Rado's commitment to creating memories that last a lifetime.??

This exciting partnership was unveiled with the release of a captivating campaign video that transported viewers to a breath-taking desert landscape; Katrina represents the timeless modern-day women who cherishes romancing time with the new Centrix on her wrist. She perfectly embodies the essence of Rado and the spirit of the Centrix watch. Together, they promise to take the world of horology to new heights.??

Adrian Bosshard, Rado CEO, expressed his enthusiasm for the collaboration, stating, "We are thrilled to welcome Katrina Kaif into the Rado family. Her timeless beauty and global recognition align seamlessly with Rado's core principles. We look forward to this journey of redefining luxury together."??

Katrina Kaif also shared her excitement about the partnership, saying, "I am honoured and excited to be associated with Rado, a brand known for its excellence in watchmaking. Rado watches have always fascinated me with their innovative designs and commitment to quality. I look forward to representing this iconic Swiss brand on a global platform."??

The new RADO Centrix is designed for the modern-day women who withstands the test of time, essence of style and sophistication, who believes in embracing the power of timeless moments where every second counts and seizes every opportunity that lie ahead of her.??

The heart of the Centrix watch is its curved sapphire crystal with an anti-reflective coating providing a clear and unobstructed view of the watch face from any angle. The antimagnetic Nivachron hairspring protect the watch from external magnetic fields, ensuring that it runs smoothly in any situation.??

With Rado and Katrina Kaif in unison, the future of style, innovation, and sophistication in the world of luxury watches looks brighter than ever. The Rado Centrix watch, gracing the wrist of its new Global Ambassador, symbolizes the perfect blend of style and substance, inviting all women to celebrate their timeless essence.?