In April 2017, a network of Rashtriya Swayamsevak Sangh (RSS)-affiliated organisations exhibited an unprecedented strength across West Bengal on the occasion of Ram Navami, a hitherto-marginal festival in the state, with ‘DJ songs’ in Hindi playing out aloud in tableaus, accompanied by Hindi slogans praising Lord Ram by saffron-headband-wearing and flag- and sword-waving participants. Chief minister Mamata Banerjee dubbed the saffron camp’s display as an imposition of ‘alien’ north-Indian culture on Bengal’s soil and also announced that henceforth Bengali will be mandatory in every school, either as first, second or third language. “Students are free to choose two other languages of their preference but Bengali has to be one of the three,” she first said in mid-April, and then repeated the stance through May.