The bustle of roadside shoppers, with devotional songs on Radha and Krishna playing in the background, is a sight to behold at the entrance to the Katra Keshavdev temple of Lord Krishna in Mathura, Uttar Pra-desh. The queue at the entry gate is full of kids and elderly women holding small brass or steel plates with vermillion paste, urging devotees to wear a tilak and pay dakshina.