A happy photographer and content creator?Archisman?Misra?was?actually?having?an exciting time in the industry.?As the?digital marketing industry and agencies had just started toying with the idea of digital influencers and online content?creators?he?was creating national and international digital advertising campaigns for brands and agencies.?Also,?being an early adopter of Instagram,?brands?were reaching out to?him?as a content creator and an influencer.?That was the time when he faced the challenge of sourcing good equipment to create quality content for clients which inspired him to expand his horizons in the field of entrepreneurship.??

Limited tool options led to found StudioBackdrops.com??

As a self-taught photographer who primarily learned by experimenting with the medium and YouTube, he felt that the tools available to photographers in India were?very limited?when compared to the?International?markets. A lot of the creative tools and materials were completely unavailable in India and?Archisman?saw a lot of his?fellow photographers struggle with the same issues.?He?wanted?his?peers and future generations of photographers to?have?a?better?access to tools and equipment?at affordable prices. This idea gave birth to?Studiobackdrops.com?in 2016 when studio photography solutions in India were limited. Photographers who were just starting in the industry could not afford the exorbitantly priced products they needed to develop their skills. And the Indian alternatives were inefficient, inaccurate, and undependable.??

A support system for content creators??

While revenue and profits are important for any organization to survive,?he?knew that?he?wanted to primarily be a support system for all the creators in India and?maybe even?the world.?Engaging with the community of customers,?showing?them?what?how to create better content with the right equipment is what?drives?the company. This is what primarily sets?the ecommerce platform?apart from all other distributors and e-commerce websites in the world.?On top of that,?all of?the?employees have some or?the?other experience with content creation, content production, or the tools that?StudioBackdrops.com?stocks.?The Product Market Fit?team?comprises?Photographers and Creative Directors who have a lot of experience within the industry and often get prospective products anonymously reviewed by stalwarts of the industry. This helps them understand whether there exists a need or demand for this product or not.?

The?long-term vision?of the young founder?is built around just 3 words Creativity, Community, and Content.?StudioBackdrops.com wants?to keep nurturing the creativity that already exists in unbelievable amounts in the world,?as they aim?to build a community around these amazing creators and?to equip?them with the best tools and equipment to create some of the best pieces of content in the world.?

Seamless logistic network?

It is the steady logistic system that differentiates StudioBackdrops.com from other ecommerce firms. The?Chief Operation Officer, Mr.?Subham?Bhattacharyya?has been streamlining?the?logistics?right from day one and has managed to build up an impressive delivery network for?the huge photography?products. He achieved this by finding out the company with the strongest penetration in each zone with the right size of vehicles and setting up one primary and a backup?logistics?partner in each zone. Owing to this continuous process?the company?is?able to?ship to?almost 25000 pin codes including some places where even Amazon?can’t?reach.?The?delivery timeline to most metros is 5 to 6 working days.??

Tech is the inspiration??

Archisman?has?been obsessed with computers since?his?early?age;?in fact,?he?was online with an e-mail id as early as 1998 much before most of India.?His?parents also encouraged?him?to explore?his?curiosity and thus?he?began tinkering with computers at?a very early?age.?He?always knew that?he?wanted to study computers. However,?his?experiences in college and visions of?a possible future?of endlessly and thanklessly writing code all day caused?him?to get disillusioned with a?possible career?in computers.?He?instead pivoted to build?his?hobby of Photography as a career?as he believes in—“Choose a Job You Love, and You Will Never Have?To?Work a Day in Your Life”.?He is?completely?self-taught?and he?spent most of?his?time learning how to work as a professional. And after a couple of years of putting?him?and?his?work out there,?he?landed?his?first-ever campaign for Motorola.?

Expansion on the cards?

StudioBackdrops.com?operates?in an omnichannel model. While?the?website is an outright D2C platform,?they?also have another division that deals in the distribution of products in India in the B2B, B2C, and B2B2C models.?The company works?on an outright sales revenue model and depends?on direct sales for?the?turnover?and growth.?StudioBackdrops.com has?customers in most major cities,?towns?and villages all over India.?Expecting?a very busy?2023 and?with?a lot of plans for expansion?in hand, the ecommerce platform is?adding?a whole?range?of new and innovative products under?AriesX, in-house Lighting & Studio brands and?it?will soon be launching an entirely new?collection?of seamless paper backdrops with 70 amazing new colors.?